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  • ‘Last Resort’ marketing not a real option


    There is a lot of misunderstanding in many sections of the community about the use of Public Auction as a mop-up marketing strategy. Many home owners think that Auction is a great ‘last resort’ selling strategy – the ultimate eraser of past marketing mistakes and righter of all poor decisions made in their earlier Private Treaty marketing.  While it is true that many vendors go to Auction after failing to sell by Private Treaty, it is not hard to work out the flaw in this argument.

    Vendors often think they will try to market their property by Private Treaty at an  inflated price just to see what happens. When asked for an explanation, many say ‘Oh, if I don’t get my price I can always auction it.’ But what happens at Auction when months of marketing at an inflated price haven’t secured the dream price the vendor was looking for?  

    Sadly, by the time the vendor has given up on Private Treaty, the property is likely to be over-exposed and it will attract bargain hunters, no matter what method of sale is used.  Valuable time has been lost, and unless the market is trending up, the sale price is likely to be lower than if it had sold more quickly.

    Once a property has been on the market for a long time, buyer interest falls.  Auctioning at this point rarely creates the competition needed for a high price.  Buyers know the vendor is unrealistic and often stay away from the auction – a death knell to hot bidding. The best case scenario is that the auction will attract bargain hunters – another great way of keeping the price down.  

    In reality, no method, used as a last resort, will deliver optimum results. Holding out for an inflated price, no matter which marketing method a vendor starts with, will usually end  badly – no matter how good the ‘last resort’ selling technique of choice is. There is no safety net fix-it strategy for selling over-exposed properties.

    Whichever method a vendor chooses to sell their property, it is important they do proper research into the market in their location and set the reserve (auction) or the asking price (Private Treaty) so that the property sells within the first month or so of marketing. ‘Last resort’  options shouldn’t be in the vocabulary of a home seller who wants to get the highest price for their property and they certainly don’t replace realistic response to market conditions and a firm hold on the reality of price expectations.

    Filed under: Property News & Events — Tags: , — Daniel O'Meara @ 11:00 am — September 6, 2010

    Selling a tenanted property


    While many investors still own every investment property they ever bought as part of a self-funded retirement portfolio, there are others who want or need to sell a property because their circumstances – personal or financial – have changed. Is it better to give the tenant notice to quit before putting the property on the market or should they sell it while the tenants are still in place?

    The obvious answer is to keep the tenants in residence. This incurs the least loss of income and unless the house is really dirty and untidy, a house usually presents better with furniture and household items making it look lived in.

    However, there are times when a tenant in residence could be a financially less rewarding scenario. Tenants who do not want to move can put a lot of obstacles in the way of a sale. They can limit and postpone inspection access almost at whim in spite of legally having to provide ‘reasonable access’ (what is ‘reasonable’ to one person may not be ‘reasonable’ to another). By the time this sort of obstacle is sorted out, valuable time has been lost and many purchasers have moved on. If the market is not trending up, this can result in a lower sale price as the market drops before the property can be sold. Furthermore, if the seller is using the money for another financial project, delays in having the money available could cost them the project or render it more expensive if bridging loans are required.

    Disgruntled tenants can also highlight the property’s faults in order to put off prospective purchasers and while many owners are happy to absent themselves from the property to allow the agent to show the purchasers around at their leisure and improve their selling prospects, tenants have no such motivation to leave the property and many reasons to stay watchfully present.

    Sometimes property owners have no inkling that tenants will behave badly in the event of a sale, but there is a bit of basic research investors can do to try and determine whether their tenants will play ball. Ask your agent how easy it has been for the agent to get access for periodic maintenance inspections or for tradespeople who have been contracted to carry out work on the property. Tenants who have been slow to concede access for activities such as repairs that will benefit them are highly unlikely to come to the party when they think they will ultimately lose their home to a successful purchaser.

    Filed under: Hints & Tips — Tags: , , , , — Daniel O'Meara @ 11:00 am — July 5, 2010

    Townhouse development site


    29 Government, Nelson Bay, Nsw
    Land For Sale – $1,600,000

    Stepped back into the slope of the hillside, this proposed North facing development site has been approved for 9 two storey townhouses. 8 x 3 bedroom, 2 bathroom, rumpus with DLUG 1 x 2 bedroom, 2 bathroom, rumpus with SLUG. The higher levels expect some distant waterviews once completed.

    View Listing

    1/16 Thurlow Avenue


    1/16 Thurlow, Nelson Bay, Nsw
    Unit For Lease

    Immaculate three bedroom apartment with views over the waterway between Nelson Bay and Dutchies beach. Featuring spacious open plan living with a second living area downstairs, three bathrooms, dishwasher, double garage and two enclosed balconies. Available for $600 furnished or $650 furnished.

    View Listing

    Invest Now Holiday Later


    29/1 Trafalgar, Nelson Bay, Nsw
    Unit For Sale – $230,000

    New to the market in the popular Bay Breeze Resort Nelson Bay. This loft style apartment would make the perfect investment that you can also enjoy. The light filled kitchen and living area is air-conditioned for comfort after a day at the beach. There is also a powder room on this level. Upstairs consists of two large bedrooms both with ceiling fans and the main bathroom has a corner spa. Laze around the lagoon style pool or dine at the resort restaurant. With approximately 100 mtr to the beach a short walk to town and showing a strong return, what more could you want.

    View Listing

    Vintage cottage


    16 Nelson, Nelson Bay, Nsw
    House For Sale – $379,000

    This 1950’s cottage is located right in Nelson Bay, just a short walk to Dutchies beach, marina and town centre. It features three bedrooms, two bathrooms, modern kitchen, spacious living areas and sunny decks front and back. Being in good condition, it is ideal for holidays or permanent living. A single garage and easy care gardens are a bonus.

    This could be your little treasure.

    View Listing

    Stroll to Dutchies


    27 A Christmas Bush, Nelson Bay, Nsw
    For Sale – $699,000

    This Torrens Title duplex is located in a most sought after area near Dutchmans Bay. Designed to live upstairs with visitor accommodation downstairs, it is currently a popular holiday destination, but would make an ideal permanent home. The property is in excellent condition, has double garage and low maintenance gardens.

    View Listing

    You want the best?


    39/61 Donald, Nelson Bay, Nsw
    Unit For Sale – $559,000

    This lovely ground floor unit is located in the Cote d’Azur building right in the heart of Nelson Bay. It features three double bedrooms, three bathrooms, stunning kitchen, ducted air con, and spacious living areas opening to private outdoor courtyard area. The building provides a range of resort features including pool, gym, bbq area and tropical gardens. Lift access and security parking make this the ideal holiday destination.

    View Listing

    Paradiso


    3/4 Laman, Nelson Bay, Nsw
    Unit For Sale – $549,000

    This lovely unit is in a landmark building overlooking the Marina at Nelson Bay. Spacious and light filled, it is a popular holiday destination only metres to all the waterfront attractions. The unit provides two spacious bedrooms, big bathroom, large living areas, modern kitchen, large sun drenched balcony with views over the bay, a tropical inground pool, and underground security parking. Just ideal for home or holiday.

    View Listing

    Are you looking at me?


    100 Stockton, Nelson Bay, Nsw
    House For Sale – Under Offer

    This is a perfect opportunity to purchase this well priced home with a convenient location close to the Nelson Bay CBD. Beautifully renovated to the highest of standards with nothing left for you to do. Boasting three good sized bedrooms, all with built- ins and ceiling fans, modern bathroom and ensuite, well equipped kitchen, air conditioning, extra long single lock up garage and a low maintenance yard. Call now for an inspection!

    View Listing

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