O'meara Property

16/5 Horizons, Salamander Bay, Nsw
Unit For Lease – Leased

This two bedroom apartment has been recently furnished and is ready for you to enjoy! Sit back on the balcony with the scenic views over the golf course or relax in air conditioned comfort in the modern living areas. The property has a car space and an ensuite. The resort features swimming pools, sauna, tennis court, volley ball court and BBQ area.

140 Sandy Point, Corlette, Nsw
House For Lease – Withdrawn

Three bedroom house on the waterfront at Corlette. The property has a very large double garage, air conditioner upstairs, second living area downstairs with the third bedroom, two bathrooms and enclosed yard. Available for a 5 month lease.

3/51 Magnus, Nelson Bay, Nsw
Townhouse For Lease – Leased

Very well maintained two bedroom townhouse with views of the harbour! The townhouse has two bedrooms on the top floor, kitchen and dining area on the middle level, large living area on the entry level, automatic double garage and paved courtyard area. Located only short walk to the CBD and the marina.

1/73 Rigney, Shoal Bay, Nsw
House For Lease – Leased

Three bedroom free-standing house near the primary school at Shoal Bay. The property has new carpet, separate dining area, two living areas, ceiling fans, second toilet, carport, small fenced front yard and a small storage area.

18/47 Magnus, Nelson Bay, Nsw
Unit For Lease – Leased

One bedroom unit ideally located a short walk to the Nelson Bay CBD. The unit has a balcony with breathtaking views over the bay, undercover security car space, second balcony off the bedroom and own laundry.

1/60 Navala, Nelson Bay, Nsw
Duplex / Semi Detached For Lease – Leased

You will be surprised by the presentation of this three bedroom duplex overlooking Fern Gully Park. The property has three good sized bedrooms (all with built-in wardrobes), two bathrooms, two living areas, polished boards, dishwasher, two large balconies, front patio and single garage with automatic garage opener.

6/13 Soldiers Point, Soldiers Point, Nsw
Unit For Lease – Leased

Two bedroom unit located on the beach side of the road at Soldiers Point. The property has been well maintained, has a balcony, single garage and is located across the road from Soldiers Point shops and only a short stroll to the marina.

Many people feel that real estate ads often exaggerate the features of the properties advertised. Yet agents frequently report that when it’s their turn to sell, many vendors just can’t help wanting to ‘oversell’ their property by insisting that every feature of their home is highlighted in every ad, or by insisting on ‘four bedrooms’ rather than ‘three bedrooms and a study’. But what does a real estate ad really need to achieve?

There’s an important distinction that needs to be made: the ad is not the property. Furthermore it won’t sell the property by itself. A real estate ad has done its job if if makes people want to come and carry out an inspection. Then it’s up to the property to live up to the description if a sale is to be made. If purchasers feel disappointment that the property does not live up to expectation, they are unlikely to make an offer.

As such it is better to claim less for the property rather than more. Underselling works better than overselling. There should be a buildup of desire and excitement that reaches its peak by the time people set foot in the property. Purchasers should be delighted to find that the property is everything the ad said it was – and more. Purchasers are frequently buying a lifestyle and rather than listing all the features of the property, it is more effective to evoke the kind of life they might be able to live as owners of, and dwellers in, this particular home.

Secondly, too much information can actually make people decide not to inspect the property at all. To the inexperienced, this seems an unlikely situation. How could an ad that highlights the property’s desirability actually go against it in the long run? They don’t realise that potential purchasers may decide without seeing the house that it would not suit them. Some vendors think that purchasers who have already made up their minds against their property weren’t ever going to buy the property anyway, so it’s a good job they didn’t waste everyone’s time on an inspection. This approach is a short-sighted one, however, as it overlooks the very real potential for the house to sell to someone who falls in love with it even though it doesn’t outwardly meet all the criteria on their wish list, or had a feature they had decided they didn’t want.

Remember, most purchasers have to compromise on some features, and the home may meet their needs so well in some particular way that is special to them that they overlook the glaring lack or supply of something else they thought they needed.

7 Brown, Soldiers Point, Nsw
House For Lease – Leased

Three bedroom cottage only moments from the water’s edge at Soldiers Point. The property has a single garage, fenced yard (no pets), timber floors, air conditioner and includes lawn maintenance.

2/4 Armidale, Nelson Bay, Nsw
Duplex / Semi Detached For Lease – Leased

Furnished three bedroom duplex located in the Seabreeze Estate at Nelson Bay. The property has a single garage, an air conditioner in the lounge room and a grassed yard at the rear (not fully fenced).